Paytm First | Subscription Model Launched

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Paytm First is a premium subscription-based rewards & loyalty program for Paytm users. With this subscription model, Paytm is offering exclusive benefits, over and above their regular offers. Paytm First is the next big move by Paytm to take on Amazon Prime and Flipkart Plus. This subscription model covers subscriptions to a number of services including Gaana, Zomato Gold, Sony Liv, ViU Premium, as well as, Eros Now.

“Paytm First” is priced at Rs. 750 annually with an inaugural cashback worth Rs. 100 for a limited time. Your effective price will be Rs. 650 for 1st year. Paytm First customers will enjoy a wide range of exclusive benefits from leading partnered brands for the entire year. This includes Zomato Gold membership, Annual Gaana membership, Annual Sony Liv subscription, ViU Premium, Eros Now Annual membership, Uber (benefits up to Rs 6000), Uber Eats (benefits up to Rs 2400) and many more exciting partner offers worth more than Rs. 12,000. Additionally, “Paytm First” customers will also get over Rs. 1500 cashback including Rs 100 cash back on movie ticket booking each month. There would also be exclusive offers for shopping on Paytm Mall with unlimited free and priority shipping, in addition, to access to priority 24×7 customer care as well.

“We are very excited to launch our exclusive loyalty program “Paytm First” with sought after rewards and benefits spanning across video and music streaming, food and travel, shopping and lifestyle. We are happy to have partnered with leading players from their respective verticals during the initial launch phase itself and we will continue to expand the “Paytm First” program with more benefits and value to our customers.” said Deepak Abbot, Sr. Vice President Paytm.

Paytm First subscription model’s primary concern is to increase customer retention. With this, the company is aiming to sell over three million subscriptions within the first year of its launch. It is available to all users on Android. Please update your app from the Play Store now. It should be available on iOS by 7th March.

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