Nintendo’s New Content Guidelines – Great News for Youtube Content Creators

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Nintendo has lifted some of its restrictions over how YouTube creators can monetize gameplay and livestream content with a promising set of guidelines for creators announced on Wednesday.

Unlike Microsoft and Sony, Nintendo had restricted what it let video-makers share online and took a part of advertising revenue from YouTubers. Its new guidelines lift most of the restrictions and no longer ask gaming vloggers to register for the controversial revenue-sharing scheme.

“As long as you follow some basic rules, we will not object to your use of gameplay footage and/or screenshots captured from games for which Nintendo owns the copyright,” the company said in a statement.

YouTube creators who want to monetize their content no longer have to join Nintendo’s specific partner program. Instead, those who work within YouTube’s Partner Program. It was a tier that allows the company to run ads on videos, letting creators earn ad revenue through Google’s AdSense. As part of the policy change, They are closing its Creators Program next month.

Nintendo's New Guideline

Some Key Points in the New Guidelines

  • Gamers will be able to share videos playing Nintendo’s software, as long as they include their own creative input or commentary
  • Video-makers will be allowed to earn advertising revenue from their videos using approved schemes including YouTube’s Partner Program and the Twitch Partner Program
  • Uploading raw gameplay videos without any commentary will not be allowed, except for sharing short screen captures using the built-in tools on the Nintendo Switch

Nintendo’s new guidelines further state that uploading an “existing Nintendo video, gameplay footage without your own creative input, or a copy of content created by someone else,” is prohibited and will be removed. You will be able to “post gameplay videos and screenshots using Nintendo system features, such as the Capture Button on Nintendo Switch, without additional input or commentary.” That seems like a confusing distinction, but it would look like any footage captured directly via your Switch device is fair play.

Nintendo’s FAQ on the topic provided more information on the specifics of its guidelines that it said could be updated at any time.

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