LinkedIn is rolling out a new video streaming feature that gives people and organizations the ability to broadcast real-time video to other users of the service.
LinkedIn Live will focus on streaming things like Q&As, events, conferences, earnings calls, awards ceremonies, product announcements, and more. Microsoft is helping support LinkedIn Live through its Azure Media Services, providing the all-important encoding technology to seamlessly stream live videos. LinkedIn is also partnering with Wirecast, Switcher Studio, Wowza Media Systems, Socialive, and Brandlive to allow content creators to access experienced broadcasting streaming services.
LinkedIn Live will be rolled out via invite-only to select U.S. users for this initial beta phase. Users who want to try out LinkedIn Live but aren’t one of the lucky invitees will eventually be able to apply for access to the service.
LinkedIn is partnering with about half a dozen third-party streaming developers like Wirecast and Wowza Media Systems for the initial rollout. The company said it has plans to announce even more partnerships in order to bring a high level of production to the live streaming service.
Thus, Microsoft Joins Live Video Streaming by Owning LinkedIn. Back in 2016, Microsoft purchased LinkedIn for more than $26 billion. The tech giant has mostly been hands-off with the business-oriented social network. However, according to TechCrunch, Microsoft’s Azure cloud media product will provide encoding services for LinkedIn Live.
LinkedIn has not yet announced when this new video streaming service will be made available to all 600 million users. However, the company accepts registrations through a contact form on LinkedIn. LinkedIn is now in strong competition with Facebook, Twitter, YouTube, Twitch, and many other services that offer live video streaming services. LinkedIn clearly believes that it can differ depending on the audience and the type of video it will offer. This is not the place where streamers can watch the latest video games, and you probably will not see your friends or colleagues stream their personal lives live as all of us know that LinkedIn focuses on the professional world only.
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