With an aim at solving singular problems with greater ease and efficacy, Hike, an Indian social and technology company, is looking at launching multiple apps through 2019. Hike is an Indian social and technology company, with a namesake freeware, cross-platform messaging and Voice over IP (VoIP) application. In addition to text messaging, Hike users can send each other graphical stickers, emoticons, images, videos, audios, files, voice messages, contacts and user location.
“In 2019, we continue to double down on both social and content but we’re going to do it with an evolved approach. We’re going to do it across multiple apps,” said Kavin Bharti Mittal, founder & CEO. “In 2019 we’re going to go from building a super app that encompasses everything, to multiple apps solving one thing really well,” he further added.
Focusing on 2 pillars, Content & Social, Kavin further added, “These are the 2 pillars of Hike with our users continuing to spend over 30 minutes per day on the platform and these remain spaces that have tremendous potential given the sheer scale and diversity of India. We are literally just scratching the surface.”
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With the launch of the brand new multiple apps, users will be able to continue using the current Hike app or choose to migrate to the new apps as they become available. According to Kavin, “In our business the User Experience is key and the value isn’t just in the number of users but how engaged they are on our platforms. Unbundling Hike into multiple apps focused on doing one thing allows us more room in the pixels to deliver much more around one problem. Moving to a Multi App Strategy no longer restricts us to a specific segment of the market. This is going to allow us to explore different parts of the market which is important given a significant number of new internet users have come from an older age demographic previously un-targeted by Hike.”
Hike uses a 128-bit SSL encrypted, firewalled server for the exchange of media and text messages only on WiFi. Messages are stored locally in the user’s device and the data is not backed-up to Hike’s server. Hike also has a Hidden mode for extended privacy. In addition to this, users have the option of choosing who to share their last seen and profile pictures with.