Google Acquires ALOOMA | A Cloud Migration Company

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Inorder to catch up the trail with Amazon and Microsoft’s cloud services, Alphabet Inc’s Google plans to to acquire Alooma, a data-migration company. With Google Cloud holding 8.5 percent of worldwide cloud market share at the end of 2018, it puts effort to catch up with bigger cloud service rivals, Amazon.com and Microsoft. Amazon Web Services had a 31.7 percent share and Microsoft Azure 16.8 percent during the same period, according to Canalys, a tech researcher.

Google in November hired former Oracle Corp product head Thomas Kurian as the chief executive officer of the cloud division. Google’s new cloud chief said earlier this month that people could expect to see its cloud business accelerate. Acquiring Alooma will help companies migrate their data from multiple sources to one data warehouse.

Google’s new cloud chief, Thomas Kurian, said at a conference this month, “You will see us accelerate the growth even faster than we have to date.”

Alooma acquisition will help the search giant simplify cloud migration. However, there has been no confirmed news regarding the financial details about the acquisition but it will likely be a relatively small purchase for the search giant. Alooma, which is based in Israel and California, has raised around $15m from investors such as Lightspeed Venture Partners and Sequioa Capital Israel.

In a blog post, Google Cloud’s Amit Ganesh and Dominic Preuss mentioned:
That’s why today we’re announcing our intent to acquire Alooma, a leader in data migration. Alooma helps enterprise companies streamline database migration in the cloud with an innovative data pipeline tool that enables them to move their data from multiple sources to a single data warehouse.

Alooma’s co-founders,Yoni Broyde & Yair Weinberger, too mentioned in a blog post that, “This acquisition is the evolution of our long-standing partnership with Google Cloud. It follows several native integrations, over the years, from Google Ads and Analytics to Cloud Spanner and BigQuery.

No disclosure regarding the deal has been made from both ends.

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